- JadeWeser Port-Wilhelmshaven signs partnership with FreightBro to digitalise trade
Wilhelmshaven Freight Village Container Terminal and Navayuga Container Terminal (NCT, Krishnapatnam Port) have reached a Memorandum of Understanding (MoU) on June 27, 2019 in Chennai to mutually increase Indo-German trade.
The management of Wilhelmshaven Freight Village Container Terminal, Mr Andreas Bullwinkel, Chairman and Mr Ingo Meidinger, Director last week toured Navayuga Container Terminal to discuss synergies between the two entities.
Present at the signing was Ms Vinita Venkatesh, Director, NCT and Ms Neelam Choudhary, representative of Port of Wilhelmshaven in India, among others.
The key highlight is that both ports have deep draught of 18 m which offers an excellent opportunity for deployment of larger vessels. This is promising for the trade as capacity build-up will not be a constraint to meet the growth aspiration of this trade, stressed a release.
India and Germany are traditional and established trade partners with ex-im trade in granite, engineering goods, cotton, tobacco, newsprint, seafood, metal scrap, etc. The two countries have been involved in bilateral relations for over half a century.
This MoU will work towards bringing cost and time efficiencies to this trade, the release added.
Port of Wilhelmshaven partnership with FreightBro
Meanwhile, FreightBro Logistics Pvt. Ltd has partnered with Port of Wilhelmshaven, Germany as their official digital partner with the aim to facilitate trade and digital transformation of shipping. Port of Wilhelmshaven is the first port to be a part of FreightBro’s official partner ecosystem that consists of all major shipping lines, transporters, insurance companies, trade and finance entities. The partnership comes as a welcome initiative at a juncture when the industry is experiencing a significant shift from traditional ways of shipping and logistics to modern and digitised methods, said a release.
Germany’s only deep water port, situated between the river Ems and Wesern, Port of Wilhelmshaven is a significant central transhipment location for bulk commodities such as petroleum products, chemical products, coal and crude oil. Wilhelmshaven’s significance as a port is of paramount importance as it ensures secure energy supply in Germany.
The partnership promises both Port of Wilhelmshaven and FreightBro access to each other’s market and connection with stakeholders in the respective countries. As the official digital partner of the port, shipping through Port of Wilhelmshaven will prove to be lucrative for forwarders on the FreightBro platform.
FreightBro is India’s leading freight-forwarder facing platform aimed at revolutionising the trillion-dollar forwarding industry through digitisation of the manual processes in logistics. It provides a digital platform to freight forwarders that enables them to procure rates faster, reduce operational inefficiencies, boost sales, make informed decisions using data analytics and thereby provide a seamless user experience.
Ms Neelam Choudhary, India Representative of Port of Wilhelmshaven, stated, “We see this association as a great opportunity to reach out to a whole new customer base on the digital platform in India. In exchange, FreightBro will benefit from the outreach of Port of Wilhelmshaven in Germany. Both the organisations have pledged to support each other reach out to new customers by leveraging their strengths.”
Mr Anand Babu V., Head of Partnerships and Co-founder, FreightBro, said, “We are proud and glad to be associated with Port of Wilhelmshaven, the deep water port in Germany. This will be an exciting opportunity for us to explore the waterfront terminals and ports to enhance and implement digitisation and automation in the industry. We are thankful to Port of Wilhelmshaven for having given us an opportunity to explore Germany for shipping and logistics solutions.”
Ms Neelam Choudhary represents Port of Wilhelmshaven in India.
