Most logistics companies in Europe and the Middle East say digital tools are now critical to their operations but only a small share have implemented them across core workflows, according to a survey published on Thursday by logistics technology firm Deep Current.
Most freight forwarders, 3PLs, and mid-sized carriers across Europe, and the Middle East that Deep Current surveyed in H1 2025 said that they believe technology adoption is ‘mission critical’ for their business. However, only 29% confirmed that they have implemented it across most operational workflows.
“What our data shows is a fundamental shift in how logistics teams want to modernise. Nearly half now favour modular tools that plug into their existing systems, not the large platform overhauls of the past. This ‘integrate, don’t replace’ mindset will define 2026 because it finally bridges ambition with practicality.” Shared Tamim Fannoush, founder and CEO of Deep Current.
When we looked deeper into where technology has and has not been adopted, a clear pattern emerged. Customer-facing functions are leading the way. Today, 55% of companies use digital systems for shipment tracking and visibility, while 41% have invested in document auditing and compliance tools.
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