American e-commerce company Amazon wears its ambitions on its sleeves, literally. Written in gold on the T-shirts of its employees at the Fulfilment Centre (FC) here at the words ‘unstoppable, unrelenting and resolute,’ much like the US giant’s play in India over the past three years.
The Seattle-headquartered company, that operates an online marketplace (hosting sellers on its platform) in India, opened its 22nd and largest FC in the country on Thursday. An FC is their term for a modern inventory facility for sellers, equipped with automated pick, pack and shipping processes to facilitate timely processing of orders.
For Amazon, this centre will play an important role in keeping up with orders during the festive season and big-bang sales. And, in putting through same-day or next-day delivery services in the National Capital Region region and nearby states.
Spread on 200,000 sq ft, with a little more than 800,000 cubic ft of storage space, the centre in Agsons Global Logistics Park is in line with Amazon’s planned investment for six new FCs in India.
The combined storage capacity from the 27 centres available to sellers on Amazon.in will increase 1.5 times to 7.5 million cubic ft by the end of this year.
With planned investment of around $5 billion (Rs 33,600 crore) here, Amazon has made it clear to not only Alibaba but home-grown Flipkart and Snapdeal that it is serious about winning the Indian market. They now have the largest warehousing space among e-commerce entities in India with FCs coming up in Chennai, Jaipur and Coimbatore, among other places.