Easylane logistics with a driver-first approach

Easylane has positioned itself as a tech-enabled logistics aggregation platform with a mission to transform one of India’s most fragmented industries. Pitched as “Uber for long-haul logistics,” the company connects small truck owners with manufacturers, offering timely, cost-effective, and efficient transport solutions. At its core, Easylane is a driver-first organization. With a background in law and a passion for making accessibility the base of logistics, Aryaman Shukla laid down what Easylane is doing, and why it is something that can change the landscape of long-haul logistics.

The problem at hand, and the solution

The founders identified early on that drivers are the backbone of logistics, who often work 16 to 18 hours a day, receive delayed payments, and lack the means to grow as entrepreneurs. Alongside co-founder Vishal Kanodia, Managing Director of the Kanodia Group and Kanodia Cement, Aryaman sought to change these realities. Easylane built its platform not only to optimize logistics for manufacturers but also to empower drivers. Incentives for children’s education, vehicle maintenance, and capped eight-hour driving shifts are just some of the measures that reflect its driver-first ethos. Coupled with timely payments, these efforts allow drivers to work with dignity while supporting their families. Easylane leverages technology to cut costs for clients. Its platform provides end-to-end visibility, with GPS and chip-based tracking supported by a dedicated driver app. The system eliminates paperwork entirely, ensuring digital security and reducing operational time by 10 to 15 per cent. For large manufacturers, the benefit extends beyond efficiency. By offering a single point of contact for accountability, Easylane reduces complexity and delivers a smoother, more reliable logistics experience. Easylane’s in-house AI optimises return load opportunities, enabling small fleet owners to earn more on their return journeys while reducing costs for manufacturers. Its commitment to prompt payments helps drivers meet EMIs, cover vehicle maintenance, and sustain their households–solving a critical pain point.

Current clientele – Businesses that are for the long run

Currently, Easylane has carved a strong niche in the commodities sector, particularly cement, steel, coal, and fly ash. Its client roster includes industry leaders such as UltraTech Cement, Adani Cement, HCCM, Bhuja, and Kanodia Cement. By focusing on the cement industry, where localisation and monopolies often limit opportunities for smaller players, Easylane has been able to create meaningful change. Through return load optimisation, it has doubled earnings for fleet owners while reducing costs for manufacturers. While cement remains the immediate focus, the company’s platform is sector-agnostic. Easylane has already worked with clients such as Coca-Cola and Rajaratnam Wires, proving its ability to handle a diverse range of commodities. Its growth strategy is clear: dominate one sector at a time, beginning with cement, before expanding into other industries. Easylane takes pride in being a company that has the privilege of “word of mouth” publicity. The company’s expansion has been entirely organic. With more than 350 vendors already on its platform, the company has managed to create a strong foothold pan India.