EU Trade Deal to Lift Greaves Cotton’s Export Share to 20%

Greaves Cotton expects exports to rise to about 20% of its overall revenue over the next four to five years, helped by the recently concluded India–European Union free trade agreement (FTA) and a growing pipeline of European OEM partnerships. Currently, exports contribute roughly 14% of the company’s turnover, with management viewing international business as a core pillar of its next-phase growth roadmap.

Managing Director and Group CEO Parag Satpute said the India–EU FTA will bring predictability and policy stability, allowing the company to commit more confidently to capacity expansion, logistics strengthening and product customisation for European customers. He noted that while Greaves’ engines and powertrain products already enter Europe with relatively low tariffs, the agreement will ease non-tariff barriers and support deeper, longer-term collaborations with European partners.

Greaves Cotton, which manufactures engines, powertrains, electric mobility solutions and engineering systems, is also leveraging earlier deals such as its Euro V+ engine supply pact with France-based Ligier Group for microcars sold across multiple European markets. Under its “Greaves Next” strategy, the company plans to increase the share of energy solutions in its revenue mix to about 35% over five years, while mobility solutions may moderate to nearly 55%, supported by higher-value export programmes and technology-led offerings.