Freightify: Simplifying freight forwarding through digital intelligence

What is the primary purpose of Freightify’s SaaS platform?

At Freightify, our mission is to empower freight forwarders with the right technology to remain competitive in a rapidly changing logistics environment. I started the company after realizing that much of the freight forwarding process, especially around rate management and quotations, was still handled manually.

Our platform brings all this fragmented data together into one unified interface. It works much like Expedia or Booking.com, but for ocean freight. Forwarders can search, compare, and send quotes with greater speed and accuracy. This helps them save time, reduce errors, and win more business.

What challenges did Freightify face in its early stages?

One of the biggest hurdles was gaining access to reliable carrier rate data at scale. Carriers shared rates in different formats such as PDFs, Excel sheets, and even emails, with very little standardization.

We invested significantly in building tools that could parse and normalize these diverse inputs. Collaborating with early customers helped us co-develop a solution that fit into their real-world workflows. That experience taught us how important usability and adaptability are, beyond just having advanced technology.

How has technology transformed the freight forwarding industry?

Technology has brought about significant change. We have moved from a time when many forwarders were hesitant to adopt digital tools to a stage where they are actively seeking ways to digitize operations.

Automation, real-time visibility, and better data management have enabled faster decision-making and reduced operational errors. Now, with the growing use of artificial intelligence, the transformation is accelerating even further.

How does Freightify enhance operational efficiency and cost savings for freight forwarders?

We create value on both cost and revenue fronts. On the cost side, we help pricing teams become more efficient. Without Freightify, teams often spend hours sifting through spreadsheets and checking multiple websites. With our platform, they get all the information in one place, cutting down a process that used to take up to 48 hours to just two minutes.

On the revenue side, speed is critical. The faster a forwarder can respond to a quote request, the higher the chances of winning that business. Freightify enables forwarders to be among the first to quote, giving them a strong competitive advantage.

What major trends are shaping the future of freight forwarding?

One of the most significant trends is the growing influence of artificial intelligence. AI is no longer just a buzzword. It is being applied in real use cases where it automates and improves core operational functions.

Another trend is the shift away from outdated systems. Many forwarders still rely on tools developed decades ago. The next wave of logistics platforms will be cloud-native, AI-powered, and designed to integrate seamlessly with day-to-day workflows. Those who adopt these technologies early will set new industry benchmarks.

Where do you see the next big disruption in the industry coming from?

The biggest disruption will come from fully integrating AI into everyday freight operations. I am not referring to basic chatbots or dashboards, but to digital workers that can carry out actual tasks.

These AI-powered agents can process quotations, respond to emails, and handle repetitive tasks with no drop in performance. We are already working with customers on such solutions, and the initial outcomes are very promising.

What are the emerging trends in digital freight management?

Three trends stand out. First is the demand for real-time decision-making. Forwarders want tools that respond to market shifts instantly, not ones that rely on outdated or static data. Second is the rise of open ecosystems. Companies are no longer seeking all-in-one legacy systems. They now prefer flexible, modular tools that integrate with their existing tech stack and can evolve over time. Third is the central role of AI. Automation, predictive capabilities, and personalization are becoming essential features of digital freight management.