Local councils and tourism leaders unite to chart course for regional cruise growth

A power pack of seven councils and two peak tourism organisations from the Hunter and Central Coast will meet for the first time today as part of a landmark Memorandum of Understanding, unlocking new opportunities for local businesses to benefit from the regional cruise industry in NSW.

Today’s meeting marked the official launch of the three-year partnership, led by Port Authority of NSW, which brings together Newcastle Council, Lake Macquarie Council, Cessnock Council, Singleton Council, Port Stephens Council, Maitland Council, Central Coast Council, Destination Sydney Surrounds North, and Newcastle Tourism Industry Group, to enhance cruise visitor experiences that support cruise growth, and supporting local business to capitalise on the increasing opportunities.

A key outcome from the agreement is joint funding for a part-time Cruise Coordinator that will work with cruise lines to expand their itineraries so that their passengers can experience the very best of the vibrant Hunter and Central Coast regions.

Port Authority of NSW CEO John McKenna said the MoU agreement would support local businesses to develop tourism offerings tailored to capture the cruise market over the next decade.

“This partnership is about more than just welcoming cruise ships. It’s about showcasing the incredible experiences the regions have to offer—from the natural beauty of the Central Coast and the Hunter Valley’s world-class wine country to the vibrant energy of Newcastle itself.

“It’s a win-win: passengers get unforgettable experiences, and local businesses and communities benefit from the economic opportunities that come with a thriving cruise industry,” he said.

Port Authority of NSW General Manager Cruise Martin Bidgood said the agreement was a significant milestone for the long-term strategy to grow regional tourism.

“This landmark agreement is a one-of-a-kind model for the Hunter and Central Coast region, drawing on the combined strengths of the local councils and peak regional tourism bodies.