Mahindra Logistics launches premium B2C mobility brand ‘Alyte’ in Delhi NCR

Mahindra Logistics Ltd has launched Alyte, a premium, tech-enabled Business-to-Consumer (B2C) mobility service aimed at redefining urban commuting. Debuting in Delhi NCR, Alyte offers seamless airport-to-city, in-city, and outstation rides, with planned expansion to Noida International Airport, Mumbai, Bengaluru, Hyderabad, and other major metros.

Previously catering to corporate clients under Mahindra Logistics’ Mobility Enterprise Solutions, Alyte now unifies all people mobility offerings under one contemporary brand, strengthening the company’s B2C portfolio. The focus is on safe, reliable, and uninterrupted travel for both B2B and B2C customers, including premium airport transfers.

Alyte guarantees assured rides, transparent, surge-free pricing, and zero cancellations. The service is offered in two categories:

• Privé – premium electric vehicles for comfort, sustainability, and luxury.
• Select – a curated fleet of high-quality sedans and SUVs for everyday travel.

Rides can be booked via the Alyte mobile app, which features an intuitive interface, real-time tracking, and secure payment options.