Reimagining maritime operations with GeoConnect: An integrated digital suite for shipping

From agency appointment to voyage optimization and performance analytics, GeoConnect offers an end-to-end operating system built by former operators for today’s complex shipping needs. With over 1,500 vessels already on board, the company is ready to scale even further with the launch of GeoOne — a fully integrated solution suite.

Let’s begin with the core offering. What exactly is GeoConnect and what does it offer to shipping companies?

GeoConnect is a digital operations suite designed for vessel operators. Every vessel that calls at a port needs to appoint an agent — we simplify that entire process through our agency module. In addition, we offer full cash management capability, addressing the industry requirement for 90% pre-funding and managing balance settlements.

Beyond agency and cash handling, we also offer:

• GeoPerform: A complete vessel performance and compliance solution — covering EU ETS, fuel tracking, CII ratings, emissions verification, and maritime regulatory compliance.
• GeoNyx: Our advanced analytics and dashboarding platform, which enables real-time operational insights. GeoNyx uses AI and will be officially launched later this year.
• GeoOne: This is our newly launched integrated version of all these solutions — connecting data, workflows, and modules into one seamless user experience.

How does GeoOne improve efficiency for vessel operators?

Traditionally, operators juggle 15–20 different applications and spend 40% of their time re-entering the same data. We conducted a joint study with TTS, a maritime tech company, and validated this inefficiency. With GeoOne, data entered once is reused across modules — agency appointments, bunker procurement, voyage reporting — eliminating redundancy.

Now, for instance, when appointing an agent, operators no longer fill out full forms manually. They just select three key items — appointment type, agency, and port — and they’re done. Everything else is pre-filled. This simplicity dramatically improves their productivity.

Is there a mobile version for vessel operators working in different time zones?

Yes, we’ve launched a fully functional mobile app that allows vessel operators to manage agency appointments and workflows on the go. Whether they’re contacted in the middle of the night or working across different time zones, they can respond instantly. Push notifications help them stay updated on critical events — eliminating the need to dig through emails or multiple systems.

How flexible is your system in terms of integration with a shipping company’s existing tech stack?

We’ve built unified APIs for each module, so companies can choose which parts to use and integrate with their existing tools. If a client already has a preferred vessel performance solution, we can integrate our agency and voyage systems with it.

That said, for certain specialized areas like PortDA agency, which has a few dominant players, we prefer to keep our module closed. But in performance and analytics, we’re open to integrating with the broader maritime tech ecosystem.

How long has GeoConnect been active, and what prompted the launch of the new integrated version?

We started in 2019, and each solution — agency, performance, compliance — was offered independently. Today, we’re soft-launching GeoOne, our integrated suite, to provide a more seamless and differentiated experience.

We realized that simply offering multiple services wasn’t enough. What the market lacked was an end-to-end connected suite — and that’s where GeoOne stands out. There’s no other product in the market that combines agency, voyage performance, compliance, cash handling, and analytics in a single workflow.

You must be generating massive amounts of data. How do you ensure data security and what kind of analytics are available?

Absolutely — we process a mix of structured and unstructured data, including sensor inputs, noon reports, AIS feeds, and weather data. All of it is stored securely with proper encryption and access controls.

Our analytics capabilities span 30–40 dashboards, providing insights into voyage optimization, emissions reporting, fuel consumption, route performance, and regulatory risk. We help shipowners identify inefficiencies and unlock savings at a voyage level.

Can you give an example of how a vessel owner benefits directly from your voyage optimization feature?

Certainly. Let’s say the master proposes a route — we simulate that and compare it with an optimized route we recommend. In one real case, the optimized route was longer in distance but allowed the vessel to arrive 4 days earlier, saving $30,000 due to lower fuel cost and improved charter rates.

We show these savings transparently to the client upfront, which sets us apart from others in the market.

How do geopolitical or regulatory restrictions factor into the route optimization?

Clients can specify “no-go” zones, such as areas impacted by geopolitical tensions or regulatory restrictions (e.g., restricted zones for tankers with hazardous cargo). Our algorithm factors these in and automatically avoids over 500 such zones, adapting the routing accordingly.

Is this offered purely as software or as a managed service as well?

It’s both. We act as a partner, not just a software vendor. From onboarding to training to handling inputs — we do it all. Our team of over 200 professionals ensures smooth onboarding, workflow customization, and client support. In many cases, clients simply send an email request, and our team fills in the platform for them.

You mentioned your team includes former vessel operators. How has that influenced product development?

It’s central to everything we do. Our CEO, myself, and many team members have been on the client side — we’ve felt the pain points of disjointed systems, manual work, and reactive operations. That firsthand experience drove us to build something we wished we had.

Who are some of your major clients, and what regions do you serve?

We have a diverse global footprint. Our clients include Scorpio, ST Shipping (Glencore), Exxon, B. Amico, and Shima among others — each using different combinations of our platform. We operate across eight countries with offices in the US, UK, India, Dubai, Singapore, Japan, and more.