Salesforce, the world’s leading AI-powered CRM, has announced a strategic partnership with Jeena & Company, one of India’s largest family-owned logistics and freight forwarding firms, to fast-track the company’s digital transformation.
In the initial phase, Jeena & Company will implement Salesforce Sales Cloud to enhance sales visibility, streamline engagement across its logistics network, and provide real-time tracking of deal cycles. This will enable sales teams to close deals faster, boost conversion rates, and drive business growth. Using Salesforce Customer 360, the company plans to unify customer data, deepen engagement, personalize outreach, and unlock recurring revenue opportunities through a single integrated platform.
With a 125-year legacy in freight and logistics, Jeena & Company is transitioning from legacy systems to intelligent, AI-enabled workflows, aiming to deliver more connected, data-rich experiences to customers and partners. The collaboration reinforces Salesforce’s commitment to empowering India’s logistics sector with AI-driven insights, enabling greater efficiency, adaptability, and customer-centric growth.
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